AXCESS’ Active RFID Personalizes Marketing for Retail Stores
Facilitates Safety for the Visually Impaired through Recognition Technology
DALLAS, TX, May 18, 2005 — AXCESS International Inc. (OTCBB: AXSI.OB), a leading provider of Active Radio Frequency Identification (RFID) systems, today announced that its wireless tagging solution is being used in Awarea Corporation’s Omni program to create personalized marketing and advertising in downtown Seattle, as well as providing neighborhood and emergency information. The system has also been adapted to facilitate use by the visually impaired by enabling way-point, safety and navigation information to be announced at the push of a button.
“Using active RFID for an advertising solution was a completely new application, but we have successfully evolved our technology to take advantage of the opportunity,” commented Ben Donohue, VP of Business Development for AXCESS. “Active RFID has again proven its versatility with a single solution not only creating personalized marketing for retail stores, but also providing a valuable service for the visually impaired by activating audible safety and navigational cues.”
The Omni program uses AXCESS’ ActiveTag™ RFID receiver equipment to create wireless public area ‘Omni-Zones’. Individuals entering the Omni-Zone perimeter carrying a key-fob style active tag are recognized as the tag is read, and then are presented with relevant announcements via overhead speakers. The system also will provide additional information at the press of a button on the tag, when a particular item is of interest. Users may also customize the method of content delivery to a text message, email, phone call, or a Bluetooth-driven headset. This targeted presentation of information will better enable stores to reach their key consumers, reducing wasted advertising expense.
“This personalized marketing to the consumer creates a new pathway to deliver advertising messages,” commented Harry H. Hart III, President and Founder of Awarea Corporation. “On-demand, personalized information in public areas will not only be used for marketing and special needs, but historical and navigational information can be given to tourists, as well as tracking and notification to first responders in an emergency.”
AXCESS’ patented ActiveTag RFID product uses small, battery powered tags (generically called “active” tags) that when automatically activated, transmit a wireless message typically 30 to 100 feet to hidden palm size receivers. The receivers are connected via an industry standard interface to existing security alarm equipment or networked on the existing corporate network. Optionally, the tag system can also be used to trigger security video recording and live remote video transmission. The tags are used for a variety of security applications including automatic personnel access to facilities, automatic vehicle access to parking areas and yards, corporate asset tracking and protection, as well as special purpose sensing. Automatic email alerting and paging is offered for rapid response to security incidents.
About Awarea Corporation
Awarea was incorporated in 2004 after four years of development and commercial testing. Awarea was formed from SuperBrain Corporation to provide certain i-Assist, i-Area, i-Target, Ambush Marketing and i-Flash information services.
About Axcess International Inc.
Axcess International Inc. (OTCBB: AXSI) delivers wireless intelligence through real-time business activity monitoring solutions that improve productivity, security and revenue growth. The systems derive wireless intelligence from automatic advanced workforce management, workflow management, asset monitoring and distributed sensing. As the smallest, most powerful battery powered wireless computer, Dot, a patented micro-wireless technology platform, combines RFID, RTLS and wireless sensing for better decision-making and control throughout the enterprise. Dot adds transmission flexibility by interfacing with multiple enterprise legacy systems including the popular Electronic Product Code (EPC) standard system now used by RFID tags in the retail supply chain. Dot has set an industry low price point for multi-frequency, micro-wireless tagging at $7.95 MSRP with asset tags starting at $8.95. Axcess is a portfolio company of Amphion Innovations plc (AIM: AMP). For more information on Axcess, visit www.axcessinc.com.
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