Boost the Attendee Trade Show Experience and Simultaneously
Gather Intelligence
Axcess’ unique system provides trade show halls and exhibitors with an easy and non-disruptive system to gather information about trade show attendees. The ActiveTag™ system provides also trade show attendees with real time customized exhibitor information on the show floor.
The use of automatic recognition technology is rapidly growing and well positioned to alter the customer experience in tradeshows, as well as in the entertainment and hospitality industries in both domestic and international markets.
How It Works
As an attendee walks into a booth, the tag activates and sends the ID number to the vendor, which displays information that is voluntarily provided by the visitor upon registering for the event. The exhibitor is then able to access information that contains the attendees’ time and length of their visit, and other select information.
The ActiveTag™ system is a wireless RFID tag communications system comprised of activators, activation antennas, receivers and small, battery powered radio transponders or “tags”. In a typical installation, the tag is awakened by a low frequency (LF) 132 kHz radio activation signal generated by a small radio transmitter, the activator, connected to an antenna located in the pavement, in the ceiling or wall, above a doorway, etc. Upon activation, the tag transmits a high frequency (HF) radio signal (either 315 MHz or 433 MHz) containing, at a minimum, its preprogrammed ID number that uniquely identifies the source of each transmission.
Receivers convert the tag signals into data and then pass the information on to a host computer or controller running application software. Numerous standard communications protocols are currently supported, including serial (RS-232), network (Ethernet TCP/IP) and Wiegand (SIA 26-bit standard). However, the system can easily be adapted to virtually any standard or proprietary communications protocol. The receiver also supports user configurable decision logic, relay control and output filtering capabilities.
Implementation Overview
The Axcess system is being used by Spain’s Ficoba to track attendees at trade show events and conferences for an enhanced guest experience. Through this deployment, dual-active RFID tags provide trade show vendors exhibiting at an event at Ficoba with an automatic hands free tracking solution that allows them the opportunity to customize marketing messages based on the attendees pre-selected interests and agendas. Axcess’ dual-active tag technology offers Ficoba flexible coverage areas with activation fields that are installed at individual booths within the Ficoba Fair Ground.
Ficoba, located in the heart of the eurocity Donostia-San Sebastián/Bayonne in Basque Country, is a modern complex designed specifically to offer customized made-to-measure services in a more direct and efficient way. Ficoba has a carefully designed infrastructure with modern exhibition and telecommunications facilities, including the use of RFID technology.
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